Recently, CultureWorks Founder and Chief Executive Officer Tina Bax made a staff announcement about two new employees who will not only help in the new creative initiatives in China, but also be key players on the home front.
We recently introduced Peter Choi as the new IT mastermind.
Today, it is time to spread the word about Amy Lin. Let’s leave the official wording to Tina.
“Ms. Amy Lin will be joining us as an Associate Project Manager for China. She’ll liaise with our sales team there, and focus her efforts on enrolment for the in-China programs. Amy is an alumna not only of CultureWorks, but also of Brescia and Ivey!”
Amy Lin will help CultureWorks expand and grow operations in China
Amy will be based in London at the CultureWorks main office, but she will also play an important role as CultureWorks spreads its wings at Chinese faculties in Harbin and Xi’an.
“CultureWorks in China is pretty new,” Amy said in a recent interview.
“Right now, we don’t know what we don’t know. We are trying to figure that out as well. My main role will be working with the China partners, trying to work out the procedures with the two different partners.”
On the home front, she will be the “face” in London, dealing with Chinese agents, many of whom do not speak English. In addition to speaking with the agents, she will also translate any brochures or marketing tools required.
CultureWorks Chief Operating Officer Amrik Sidhu was heavily involved in the two hires and – just like he had with Peter — he has nothing but terrific words about Amy and the role she will play.
“There are several gaps that she is filling, but her primary role is to support the Chinese market for the in-China program,” Amrik said.
“So what does that mean? That means she is working with the agents; she is doing all the training; she is communicating the programs; all that kind of activity around sales. So she is working with our Chinese sales team to package information to make sure that we are on track.”
Amrik said one way to look at is Amy will do everything related to that program between the sales team in China and the agents and London registrars. She will answer questions for them and she will be in training sessions when agents talk about the ESL program.
“That’s her primary goal. Her secondary role is really filling in for a lot of gaps we have around Chinese language,” Amrik said. “So for example, PYP information packages we put out. She is going to help us translate and she’s also going to communicate with agents around that.”
“So she is kind of that missing link between the registration process, our registrars and the agents. She can speak the language, she can connect with our team — and China — and she works evenings and mornings to be in the right time zone.”
An important addition to the team at our ESL school
Amrik said when he and Tina met Amy they knew right away they had to find a role for her, knowing they had a gap in the CultureWorks team.
“It worked out well and the more she gets engaged, the more we realized we needed that position filled a long time ago,” Amrik said. “To not having a Chinese-speaking staff member as part of the sales team is a bad thing.”
Amrik is also thrilled with Amy’s age (26) and her connections to the Chinese community in China and London.
“She has friends here, she has people who go to school here and she uses all the social media tools that people use. So in one way, it is a fresh perspective because frankly, a lot of our organization is not tech savvy.”
Amrik said Amy will be getting more and more coaching and training with Tina when they travel to China. She will be ultimately doing agent training and meeting with people on her own.
Meanwhile, Amy will be joining a company that she started with in 2012, as a student. She came to our ESL school in London for a grand total of four weeks at King’s University College in what is now the Fast Track/Be Ready summer program.
“Best part is I made lots of good friends from CultureWorks,” Amy said. “The girl I spent the afternoon with at McDonalds today also graduated from CultureWorks.”
Next stop was Brescia University College where she spent two years and continues to remain close friends with Christina Lord, the International Student Program Coordinator.
“I have a very good relationship with Christina. I always consider her my second Mom in Canada,” Amy said.
Her final stop in Canada – before her new position – was two years at Ivey Business School where she worked on obtaining her HBA.
All these schools in two different countries led Amy to exactly where she wanted to end up.
“Education is where my passion is,” she said quite succinctly. “A lot of friends ask me why I want to do education, because I graduated from Ivey. I think because when I started my Canadian journey, I had a lot of international friends and my previous agents asked me to help other students or I have my family friends who asked me for support.
“So when I was in university, I already knew that for a lot of students it was not perfect for Chinese to study abroad. It is challenging for them to become successful as international students.”
And while she was in university, she travelled to Italy and then Ghana. That was so that she could learn more about different education systems and international students.
“I think this probably really matches my background because I am Chinese. I am very proud of the Chinese community, so I think this job is perfectly matched with my passions of international education and also helping more Chinese students to be successful.”
CultureWorks; education; China; London, Ontario; travel; international students. Together, they are a series of words that seems to fit CW’s newest employee quite nicely.
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